Gelert

Supplier of camping and outdoor equipment

Feburary 2010

Gelert approached View in 2009 with an idea for moving the brand in a new direction. They had an idea for positioning Gelert at a lifestyle brand, with a range of contemporary products, not just the traditional camping equipment as their customers had come to expect. The project was phased, starting with focus groups and appraisals. Our team then set about creating a manual that was dynamic, constantly updating and a logo with real longevity to withstand changes across the organisation.

Not only did we help them develop their new brand and corporate guideline, but we also designed new packaging, brochures, POS and marketing, and braved the North Wales weather to capture these stunning photographs. We wrote copy, created a new tone of voice and are currently building a fabulous new website.